Every healthcare brand has a story; some brands are simply better at telling it.
Healthcare brands, from physicians to home care, to hospitals and integrated health systems and ACOs invest lots of resources - money and time - into marketing, social media, websites, brand image graphics, and more in order to influence health care and wellness consumer choice to engage with a brand. Not all of these providers are taking advantage of what they already have.
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Maria Todd's insight:
In today’s Coffee Break with Maria Todd, Maria shares ways you can improve your brand storytelling to capitalize on what you already have - good product, excellent clinicians, and targeted audiences made up of previous buyers who love their brands and want to share their affinity toward them in social networks. Brands also need to develop strategies that can encourage current and prospective users to be “a part of” their stories.