August 19, 2014
Save 25% on Your First Month’s Service Fees


Mercury Advisory Group has selected VendAsta Technologies Inc. as its exclusive technology platform for client online reputation management, presence building, social media marketing and other brand monitoring services. Save 25% with our introductory special!

Maria Todd's insight:

You’re going to love this technology and the convenience and control it affords!


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August 19, 2014
10 Twitter Tactics to Increase Patient and Prospective Patient Engagement


Here are 10 Twitter Tactics to Implement for the next month. See if they change your results:

Maria Todd's insight:

Twitter’s true value is in its engagement. Unless people are engaging with you on Twitter, you’re wasting your time.


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August 19, 2014
For ACOs and IPAs, unlocking salient clinical information is still a key challenge when using predictive analytics


Maria Todd of Mercury Advisory Group is interviewed on her opinions and recommendations for better use of Predictive Analytics and Natural-Language Processing technologies for IPAs, PHOs and ACOs risk sharing groups. Todd has been a fan of these technologies and followed their progress over the past decade. Read which ones she likes and check them out for yourself.

Maria Todd's insight:

Despite the adoption of predictive analytics these days, a lot of salient information remains locked away from automated use by predictive analytics systems, to the detriment of optimal patient care.


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August 19, 2014
Creating Accurate Pre-Admission Medication Lists – the Mark of a Professional Health Travel Facilitator

See on Scoop.it - Medical Tourism Business Development Strategies

Creating as accurate a pre-admission medication list as possible is the linchpin of safety and quality in medical tourism patient coordination to help ensure accurate and efficient medication reconciliation at admission and discharge.


Maria Todd's insight:

To help clinicians fill the gap in what is known about patients’ pre-admission medications, health tourism facilitators must learn the names (chemical, brand, class, and generic names of the medications and other herbal and vitamin supplements taken daily or occasionally by their health travel patients.


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August 19, 2014
Connect with Canadian Medical Tourism Buyers with Relevant Messages Targeted at their 3 Primary Concerns

See on Scoop.it - Medical Tourism Business Development Strategies

Maria Todd of Mercury Advisory Group recommends carefully crafting messages to connect with the prospective Canadian health tourism buyers to address their specific concerns instead of the overly broad generalised messages often used to market medical tourism services and destinations.

Maria Todd's insight:

Understand why Canadian patients seek care abroad to improve target message relevance.


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August 8, 2014
Meet Maria Todd at the Opal Events Collaborative Care Summit in San Diego Next Week

See on Scoop.it - Managed Care & Integrated Health Delivery

Network with Dr Maria Todd, author of the two best selling books on Physician Integration & Alignment and IPA, PHO, MSO and ACO Development next week at the ACO event of the year.


Dr Todd will serve as moderator for a thought provoking discussion that you won’t want to miss about The Future of ACOs, at 10:45 on August 13th and a “how to” presentation on Branding for ACOs on August 14th.


Maria Todd's insight:

Meetup with best selling industry author Maria Todd in San Diego next week at Opal Events Collaborative Care Summit Aug 13-14


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August 7, 2014
The Impact of Marijuana Use on Glucose, Insulin, and Insulin Resistance among US Adults - The American Journal of Medicine

See on Scoop.it - Managed Care & Integrated Health Delivery

An interesting approach to lowering obesity and NIDDM hemoglobin A1C values. Probably cheaper than patent medicines, too!


Maria Todd's insight:

Medical marijuana offers an interesting approach to lowering obesity and NIDDM hemoglobin A1C values. Learn more.


See on amjmed.com

August 7, 2014
Every healthcare brand has a story; some brands are simply better at telling it.


Healthcare brands, from physicians to home care, to hospitals and integrated health systems and ACOs invest lots of resources - money and time - into marketing, social media, websites, brand image graphics, and more in order to influence health care and wellness consumer choice to engage with a brand. Not all of these providers are taking advantage of what they already have.


Maria Todd's insight:

In today’s Coffee Break with Maria Todd, Maria shares ways you can improve your brand storytelling to capitalize on what you already have - good product, excellent clinicians, and targeted audiences made up of previous buyers who love their brands and want to share their affinity toward them in social networks. Brands also need to develop strategies that can encourage current and prospective users to be “a part of” their stories.


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August 6, 2014
Three healthcare innovations. Use them to Engage Patients Like Never Before


Healthcare can leverage social media in ways that retail and other niches can’t.  There are great stories to be told, full of cutting edge technology, scientific breakthroughs, miraculous recovery, and most importantly, pathos. Write about them as if you were telling a story at a cocktail party. Not like a doctor talking to other doctors and/or medical students.


Maria Todd's insight:

Create great content.  Use your words…and your data. Make it Ultra-personalized.


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August 4, 2014
What every managing partner physician needs to know about social media - right now


Growing the practice, remaining compliant, finding top talent, deepening patient engagement and lasting relationships are all primary foci.  But social media?  Not so much.


Maria Todd's insight:

Social media  plays an important role in many of the issues that occupy a managing partner physician’s attention.  Maria Todd, CEO at Mercury Advisory Group counsels physicians on what they need to know about social media that is “need to know” versus “nice to know”.


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